davis, tony journal why i hate a&f

The author in this article is going on about why Mcbride hates abercrombie and fitch. Is because one it changed to what is was origanally founded on which was selling outdoor products. The other one is that it now only appeals to gay white men and women. So that it completely switched from what it was founded on and why it was founded. Also McBride doesn't like the way that they hire workers in to work in the stores.

Throughout the article Mcbride goes on to talk about how it was founded and how it became to where it has been and pretty much why it became to what it has now. Many of the resoans it has become the way it has is because of the way they market the store in magazines and other areas. Mostly though it has marketed towards gay white men who are middle to upper class. also mcbride goes on to say that is has become more like a "vice" we don't talk about it. It is just an acceppted way of living. Mcbride relates it to pleasure we don't go around talking about pleasure in our everyday lives but we accept the fact that it their and move on. Other thing McBride touches on is the thing about being part of our society because we are caught up in things that are going to make us feel like we belong to something. That is what is in, in our society and most people follow the trends of society. also McBride mentions that it has not caught on with people of color because nmaybe the way that it is marketed i don't know why it hasn't or maybe because it is trying to only be sold to whites and if anything white gay men. so people of color do not want to be associated with that.

1. Why has it changed to what it was originally founded for because of all the big names that shopped there in the past?
2. Why is it such a big deal with the store in the first place?

At first the article was kind of shocking because i never heard of A&F being founded for the outdoors men and women back in the early 1900's. Then later as she went on and started to talk about how it only is marketed to gay white men and such i started to realize that this is true because of the people that work their and many of the people that you see in a gay parade usually have and A&F shirt or something with the symbol. Also with the colors of the shirts mostly bright and very noticeable standout colors they have a lot of so i can see now why McBride is say.